000			01736naa a2200181uu 4500
001			5083016300917
003			OSt
005			20190211160100.0
008			050830s2005 xx ||||gr |0|| 0 eng d
100	1		_aHOWARD, Philip N. _921584
245	1	0	_aDeep democracy, thin citizenship : _bthe impact of digital media in political campaign strategy
260			_aThousand Oaks : _bSAGE, _cJanuary 2005
520	3		_aDigital media strategies are a crucial component of contemporary political campaigns. Established political elites use database and Internet technologies to raise money, organize volunteers, gather intelligence on voters, and do opposition research. However, they use datamining techniques that outrage privacy advocates and surreptitious technologies that few Internet users understand. Grassroots political actors and average voters build their own digital campaings, researching public policy options, candidate histories, lobbyist maneuvering, and the finances of big campaings. I examine the role of digital technologies in the production of contemporary political culture with ethnographic and survey evidence from four election seasons between 1996 and 2002. Democracy is deeper in terms of the diffusion of rich data about political actors, policy options, and the diversity of actors and opinion in the public sphere. Citizenship is thinner in terms of the ease in wich people can become politically expressive without being substantively engaged.
773	0	8	_tThe Annals of The American Academy of Political and Social Science _g597, p. 153-170 _dThousand Oaks : SAGE, January 2005 _xISSN 00027162 _w
942			_cS
998			_a20050830 _b1630^b _cAnaluiza
998			_a20100803 _b1030^b _cCarolina
999			_aConvertido do Formato PHL _bPHL2MARC21 1.1 _c13447 _d13447
041			_aeng