000			01455naa a2200169uu 4500
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003			OSt
005			20190211160236.0
008			051111s2005 xx ||||gr |0|| 0 eng d
100	1		_aJORDAN, Grant; MALONEY, William A _922398
245	1	0	_aManipulating Membership : _bsupply-side influences on group size
260			_aCambridge : _bCambridge University Press, _cApril 1998
520	3		_aThis article examines those public interest groups that have grown through heavy advertising expenditure and sophisticated marketing techniques, most partcularly direct mail solicitations. It suggests that an Olson-style rational choice understanding of this 'mail order' membership must be supplemented by a recognition of the importance of group activity in manipulating the factors considered by individuals in joining decisions. Thus it moves the focus from the demand-side to the supply-side. Active marketing by groups can exploit sympathy for causes and encourage the predisposed potential member to join. Individuals do consider the range of benefits offered (though the list of factors is broader than Olson indicates) in their membership choices, but the group delliberately shapes the way in which these are regarded
773	0	8	_tBritish Journal of Political Science _g28, 2, p. 389-409 _dCambridge : Cambridge University Press, April 1998 _xISSN 0007-1234 _w
942			_cS
998			_a20051111 _b1718^b _cAnaluiza
999			_aConvertido do Formato PHL _bPHL2MARC21 1.1 _c14079 _d14079
041			_aeng