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100	1		_aBARTKUS, Barbara R. _922531
245	1	0	_aA comparison of the quality of european, japanese and U.S. mission statements : _ba content analysis
260			_aOxford : _bPergamon, _cAugust 2004
520	3		_aThis study assesses the quality of European, Japanese, and U.S. firms’ mission statements by comparing the content of firms’ statements to the recommendations in the academic literature. Three measures of “quality” were employed: (1) identification of specific stakeholder groups; (2) inclusion of specific components (industry, target customer, geographic scope, values, motivational messages, distinctive competence, future orientation, and financial objective); (3) achievement of four objectives: communicates direction, assists in control, guides decision making, and motivates employees. The study found that few firms included all stakeholder groups, most firms included about half of the recommended components, and most statements did not meet all of the recommended objectives. Overall, although regional differences were found, our results suggest that the statements fall short of meeting the quality criteria suggested in the academic literature
650		4	_aMission statements; Web sites; Stakeholder _922532
700	1		_aGLASSMAN, Myron _918227
700	1		_aMCAFEE, R. Bruce _922533
773	0	8	_tEuropean Management Journal _g22, 4, p. 393-401 _dOxford : Pergamon, August 2004 _xISSN 0263-2373 _w
942			_cS
998			_a20051207 _b1037^b _cTiago
999			_aConvertido do Formato PHL _bPHL2MARC21 1.1 _c14192 _d14192
041			_aeng