000 01802naa a2200193uu 4500
001 5121614433917
003 OSt
005 20190211160341.0
008 051216s2005 xx ||||gr |0|| 0 eng d
100 1 _aC. Ann Hollifield
_922695
245 1 0 _aCreating demand :
_binfluencing information technology diffusion in rural communities
260 _aNew York :
_bPERGAMON,
_c2003
520 3 _aIn the 21st century, access to information technologies will be necessary for rural communities to attract and retain businesses and, therefore, remain economically viable. However, low population density makes it difficult for rural areas to support expensive technology investments such as are required for broadband. In addition, history shows rural adoption timelines significantly lag those in urban areas, which slows development of the demand economically necessary to support infrastructure construction.
520 3 _aThis study examined variables that influenced rural residentsÂ’ comparatively early adoption of information technologies at a time when the rural-urban digital divide in the use of basic online services was still growing. The study found employment by a company that was using specific information technologies was the strongest predictor of individual adoption. The effect was particularly strong among those with less formal education. The findings suggest rural development specialists should focus on encouraging locally owned rural businesses to adopt information technologies as a means of maximizing local diffusion and increasing demand levels.
700 1 _aJoseph F. Donnermeyerb
_922696
773 0 8 _tGovernment Information Quarterly
_g20, 2, p. 135-150
_dNew York : PERGAMON, 2003
_xISSN 0740-624X
_w
942 _cS
998 _a20051216
_b1443^b
_cAnaluiza
999 _aConvertido do Formato PHL
_bPHL2MARC21 1.1
_c14306
_d14306
041 _aeng