000			01686naa a2200193uu 4500
001			6032013355021
003			OSt
005			20190211160643.0
008			060320s2005 xx ||||gr |0|| 0 eng d
100	1		_aSUDDABY, Roy _923312
245	1	0	_aRhetorical strategies of legitimacy
260			_aIthaca : _bJohnson Graduate of Management, _cMarch 2005
520	3		_aThis paper describes the role of rhetoric in legitimating profound institutional change. In 1997, a Big Five accounting firm purchased a law firm, triggering a jurisdictional struggle within accounting and law over a new organizational form, multidisciplinary partnerships. We analyze the discursive struggle that ensued between proponents and opponents of the new organizational form. We observe that such rhetorical strategies contain two elements. First are institutional vocabularies, or the use of identifying words and referential texts to expose contradictory institutional logics embedded in historical understandings of professionalism, one based on a trustee model and the other based on a model of expertise. A second element of rhetorical strategies is theorizations of change by which actors contest a proposed innovation against broad templates or scenarios of change. We identify five such theorizations of change (teleological, historical, cosmological, ontological, and value-based) and describe their characteristics.
700	1		_aGREENWOOD, Royston _920376
773	0	8	_tAdministrative Science Quarterly _g50, 1, p. 35-67 _dIthaca : Johnson Graduate of Management, March 2005 _xISSN 00018392 _w
942			_cS
998			_a20060320 _b1335^b _cNatália
998			_a20101019 _b1415^b _cDaiane
999			_aConvertido do Formato PHL _bPHL2MARC21 1.1 _c14920 _d14920
041			_aeng