000			01435naa a2200181uu 4500
001			6032015360421
003			OSt
005			20190211160646.0
008			060320s2005 xx ||||gr |0|| 0 eng d
100	1		_aCARDY, Emily Arthur _923340
245	1	0	_aAn experimental field study of the GOTV and persuasion effects of partisan direct mail and Phone Calls
260			_aThousand Oaks : _bSAGE, _cSeptember 2005
520	3		_aThis study examines the get-out-the-vote (GOTV) and persuasion effects of partisan direct mail and phone calls on voter behavior. The conclusions are basead on experimental field research from a 2002 state gubernatorial primary election. The study finds that neither partisan direct mail nor partisan phone calls, used independently or together, garner significant GOTV or persuasion effects. It also questions the common usage of self-reported survey data as a means of evaluating the effectiveness of these types of communications and by looking at both the GOTV and persuasion effects of those communications. The results call for futher examination of how to most effectively and efficiently communicate with and persuade potencial voters.
773	0	8	_tThe Annals of the American Academy of Political and Social Science _g601, p. 28-40 _dThousand Oaks : SAGE, September 2005 _xISSN 00027162 _w
942			_cS
998			_a20060320 _b1536^b _cNatália
998			_a20100803 _b1038^b _cCarolina
999			_aConvertido do Formato PHL _bPHL2MARC21 1.1 _c14935 _d14935
041			_aeng