000			01747naa a2200265uu 4500
001			6041709433221
003			OSt
005			20190211161021.0
008			060417s2006 xx ||||gr |0|| 0 eng d
100	1		_aCHIU, Hung-Chang _924508
245	1	0	_aWebsite quality and customer's behavioural intention : _ban exploratory study of the role of information asymmetry
260			_aUK : _bRoutledge, _cMarch 2005
520	3		_aThe purpose of this study is to explore the relationship between website quality and customer's behavioural intention across search, experience and credence goods/services. After conducting an empirical study in Taiwan, website quality consists of five important factors: connectivity, information quality, interactivity, playfulness, and learning. The results of this study suggest that the factors of connectivity, interactivity, playfulness, and learning have positive impacts on customer's behavioural intention for search goods/services. Connectivity, information quality, and interactivity are helpful to strengthen customer's behavioural intention for experience goods/services. However, only information quality and interactivity are significant to improve customer's behavioural intention in credence goods/services.
650		4	_aWebsite quality _924509
650		4	_aInternet marketing _924510
650		4	_aSearch-experience-credence services _924511
650		4	_aInformation asymmetry _924512
650		4	_aConsumer behaviour _924513
700	1		_aHSIEH, Yi-Ching _924514
700	1		_aKAO, Ching-Yi _924515
773	0	8	_tTotal Quality Management & Business Excellence _g16, 2, p. 185 - 197 _dUK : Routledge, March 2005 _xISSN 1478-3363 _w
942			_cS
998			_a20060417 _b0943^b _cNatália
998			_a20081210 _b1022^b _cZailton
999			_aConvertido do Formato PHL _bPHL2MARC21 1.1 _c15573 _d15573
041			_aeng