000			02216naa a2200193uu 4500
001			6121214060221
003			OSt
005			20190211161631.0
008			061212s1996 xx ||||gr |0|| 0 eng d
100	1		_aSUTTON, Robert I. _910440
245	1	0	_aBrainstorming groups in context : _beffectiveness in a product design firm
260			_aIthaca : _bJohnson Graduate School of Management, _cDecember 1996
520	3		_aExperimental research indicates that people in face-to-face brainstorming meetings are less efficient at generating ideas than when working alone. This so-called productivity loss had led many brainstorming researchers to conclude that there is overwhelming evidence for the inconclude that there is overwhelming evidence for the ineffectinevess of these sessions. We question this conclusion because it is based on efficient idea generation as the primary effetiveness outcome and on studies that do not examine how or why organizations use brainstorming. We report a qualitative study of a product design firm that uses brainstorming sessions. These sessions had six important consequences for this firm, its design engineers, and its clients that are not evident in the brainstorming literature, or are reported but not labeled as effectiveness outcomes: (1) supporting the organizational memory of design solutions; (2) providing skill variety for designers; (3) supporting an attitude of wisdom (acting with knowledge while doubting what one knows); (4) creating a status auction (a competition for status based on technical skill); (5) impressing clients; and (6) providing income for the firm. This study suggests that when brainstorming sessions are viewed in organizational context and the "questions are asked, efficiency at idea generation may deserve no special status as an effectiveness outcomes. We propose a broader perspective for assessing brainstorming effectiveness in organizations
700	1		_aHARGADON, Andrew _94607
773	0	8	_tAdministrative Science Quarterly _g41, 4, p. 685-718 _dIthaca : Johnson Graduate School of Management, December 1996 _xISSN 00018392 _w
942			_cS
998			_a20061212 _b1406^b _cNatália
998			_a20101108 _b1556^b _cCarolina
999			_aConvertido do Formato PHL _bPHL2MARC21 1.1 _c20611 _d20611
041			_aeng