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| 001 | 6121516131723 | ||
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| 005 | 20190211161726.0 | ||
| 008 | 061215s2006 xx ||||gr |0|| 0 eng d | ||
| 100 | 1 |
_aGOURVILLE, John T _929104 |
|
| 245 | 1 | 0 |
_aEager sellers and stony buyers : _bunderstanding the psychology of new-product adoption |
| 260 |
_aBoston : _bHarvard University-Graduate School of Business Administration, _cJune 2006 |
||
| 773 | 0 | 8 |
_tHarvard Business Review _g84, 6, p. 98-107 _dBoston : Harvard University-Graduate School of Business Administration, June 2006 _xISSN 0017-8012 _w |
| 942 | _cS | ||
| 998 |
_a20061215 _b1613^b _cCarolina |
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| 998 |
_a20070122 _b1435^b _cZailton |
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_aConvertido do Formato PHL _bPHL2MARC21 1.1 _c20721 _d20721 |
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| 041 | _aeng | ||