000 00693naa a2200181uu 4500
001 6121814485823
003 OSt
005 20190211161747.0
008 061218s2006 xx ||||gr |0|| 0 eng d
100 1 _aMEER, David
_929160
245 1 0 _aRediscovering market segmentation
260 _aBoston :
_bHarvard University-Graduate School of Business Administration,
_cFebruary 2006
700 1 _aYANKELOVICH, Daniel
_911508
773 0 8 _tHarvard Business Review
_g84, 2, p. 122-131
_dBoston : Harvard University-Graduate School of Business Administration, February 2006
_xISSN 0017-8012
_w
942 _cS
998 _a20061218
_b1448^b
_cCarolina
998 _a20070119
_b1740^b
_cZailton
999 _aConvertido do Formato PHL
_bPHL2MARC21 1.1
_c20770
_d20770
041 _aeng