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_aMCMILLAN, Ian C _929315 |
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_aMarketbusting : _b |
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_aBoston : _bHarvard University-Graduate School of Business Administration, _cMarch 2005 |
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_aMCGRATH, Rita Gunther _929316 |
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| 773 | 0 | 8 |
_tHarvard Business Review _g83, 3, p. 80-91 _dBoston : Harvard University-Graduate School of Business Administration, March 2005 _xISSN 0017-8012 _w |
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_a20061220 _b1602^b _cCarolina |
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_a20070119 _b1436^b _cZailton |
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| 041 | _aeng | ||