000 00744naa a2200193uu 4500
001 6122113351223
003 OSt
005 20190211161903.0
008 061221s2006 xx ||||gr |0|| 0 eng d
100 1 _aKUMAR, V
_919268
245 1 0 _aGetting the most out of all your customers
260 _aBoston :
_bHarvard University-Graduate School of Business Administration,
_cJuly - August 2004
700 1 _aREINARTZ, Werner
_98846
700 1 _aTHOMAS, Jacquelyn S
_929364
773 0 8 _tHarvard Business Review
_g82, 7/8, p. 116-123
_dBoston : Harvard University-Graduate School of Business Administration, July - August 2004
_xISSN 0017-8012
_w
942 _cS
998 _a20061221
_b1335^b
_cCarolina
998 _a20070122
_b1520^b
_cZailton
999 _aConvertido do Formato PHL
_bPHL2MARC21 1.1
_c20952
_d20952
041 _aeng