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| 005 | 20190211161938.0 | ||
| 008 | 070102s2007 xx ||||gr |0|| 0 eng d | ||
| 100 | 1 |
_aKUMAR, Nirmalya _95756 |
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| 245 | 1 | 0 | _aKill a brand, keep a customer |
| 260 |
_aBoston : _bHarvard University-Graduate School of Business Administration, _cDecember 2003 |
||
| 773 | 0 | 8 |
_tHarvard Business Review _g81, 12, p. 86-95 _dBoston : Harvard University-Graduate School of Business Administration, December 2003 _xISSN 0017-8012 _w |
| 942 | _cS | ||
| 998 |
_a20070102 _b1040^b _cCarolina |
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| 998 |
_a20070119 _b1028^b _cZailton |
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_aConvertido do Formato PHL _bPHL2MARC21 1.1 _c21058 _d21058 |
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| 041 | _aeng | ||