| 000 | 00642naa a2200169uu 4500 | ||
|---|---|---|---|
| 001 | 7010215144023 | ||
| 003 | OSt | ||
| 005 | 20190211161957.0 | ||
| 008 | 070102s2007 xx ||||gr |0|| 0 eng d | ||
| 100 | 1 |
_aRAMAN, Anand P _929561 |
|
| 245 | 1 | 0 | _aThe global brand face-off |
| 260 |
_aBoston : _bHarvard University-Graduate School of Business Administration, _cJune 2003 |
||
| 773 | 0 | 8 |
_tHarvard Business Review _g81, 6, p. 35-49 _dBoston : Harvard University-Graduate School of Business Administration, June 2003 _xISSN 0017-8012 _w |
| 942 | _cS | ||
| 998 |
_a20070102 _b1514^b _cCarolina |
||
| 998 |
_a20070119 _b0942^b _cZailton |
||
| 999 |
_aConvertido do Formato PHL _bPHL2MARC21 1.1 _c21099 _d21099 |
||
| 041 | _aeng | ||