000 00707naa a2200181uu 4500
001 7010315252723
003 OSt
005 20190211162020.0
008 070103s2007 xx ||||gr |0|| 0 eng d
100 1 _aDORF, Bob
_929601
245 1 0 _aIs your company ready for one-to-one marketing?
260 _aBoston :
_bHarvard University-Graduate School of Business Administration,
_cJanuary - February 1999
700 1 _aROGERS, Martha
_929602
700 1 _aPEPPERS, Don
_98257
773 0 8 _tHarvard Business Review
_g77, 1, p. 151-160
_dBoston : Harvard University-Graduate School of Business Administration, January - February 1999
_xISSN 0017-8012
_w
942 _cS
998 _a20070103
_b1525^b
_cCarolina
999 _aConvertido do Formato PHL
_bPHL2MARC21 1.1
_c21145
_d21145
041 _aeng