000			01628naa a2200181uu 4500
001			7010316174121
003			OSt
005			20190211162032.0
008			070103s2007 xx ||||gr |0|| 0 eng d
100	1		_aSHAW, Daron R _99863
245	1	0	_aThe effect of TV ads and candidate appearances on statewide presidential votes, 1988-96
260			_aNew York, NY : _bCambridge University Press, _cJune 1999
520	3		_aAmerican presidential election campaigns have always received much notoriety both in the news media and political science. This notoriety masks considerable scholarly debate over the importance of contemporary campaigns, Studies of congressional elections have consistently shown that candidate quality and campaign spending affect the vote (Franklin 1991; Herrnson 1989, 1995; Jacobson 1983, 1989, 1990; Jacobson and Kernell 1981), but studies of presidential races offer mixed evidence with respect to campaign effects. More often than not, explanations of presidential elections are sought in the distribution of party identification or in variations of the macroeconomy (Fair 1996; Lewis-Beck and Rice 1992; Rosenstone 1983; Tufte 1978). Moreover, many of these studies make a strong case that campaigns do little more than activate latent candidate preferences. For some scholars, presidential campaigns are of symbolic but exaggerated importance.
773	0	8	_tAmerican Political Science Review _g93, 2, p. 345-362 _dNew York, NY : Cambridge University Press, June 1999 _xISSN 0003-0554 _w
942			_cS
998			_a20070103 _b1617^b _cNatália
998			_a20070105 _b1729^b _cNatália
999			_aConvertido do Formato PHL _bPHL2MARC21 1.1 _c21170 _d21170
041			_aeng