| 000 | 00704naa a2200181uu 4500 | ||
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| 001 | 7010411171523 | ||
| 003 | OSt | ||
| 005 | 20190211162040.0 | ||
| 008 | 070104s2007 xx ||||gr |0|| 0 eng d | ||
| 100 | 1 |
_aGOLDSTINE, Jonathan _929641 |
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| 245 | 1 | 0 | _aWhat high-tech managers need to know about brands |
| 260 |
_aBoston : _bHarvard University-Graduate School of Business Administration, _cJuly - August 1999 |
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| 700 | 1 |
_aLIGHT, Larry _929642 |
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| 700 | 1 |
_aWARD, Scott _929643 |
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| 773 | 0 | 8 |
_tHarvard Business Review _g77, 4, p. 85-95 _dBoston : Harvard University-Graduate School of Business Administration, July - August 1999 _xISSN 0017-8012 _w |
| 942 | _cS | ||
| 998 |
_a20070104 _b1117^b _cCarolina |
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| 999 |
_aConvertido do Formato PHL _bPHL2MARC21 1.1 _c21189 _d21189 |
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| 041 | _aeng | ||