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| 001 | 7010414192523 | ||
| 003 | OSt | ||
| 005 | 20190211162046.0 | ||
| 008 | 070104s1999 xx ||||gr |0|| 0 eng d | ||
| 100 | 1 |
_aJOACHIMSTHALER, Erich _929656 |
|
| 245 | 1 | 0 | _aThe lure of global branding |
| 260 |
_aBoston : _bHarvard University-Graduate School of Business Administration, _cNov./Dec. 1999 |
||
| 650 | 4 |
_aGestão de Marcas _915754 |
|
| 700 | 1 |
_aAAKER, David A _929657 |
|
| 773 | 0 | 8 |
_tHarvard Business Review _g77, 6, p. 137-144 _dBoston : Harvard University-Graduate School of Business Administration, Nov./Dec. 1999 _xISSN 00178012 _w |
| 942 | _cS | ||
| 998 |
_a20070104 _b1419^b _cCarolina |
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| 998 |
_a20140327 _b1019^b _cDaiane |
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| 999 |
_aConvertido do Formato PHL _bPHL2MARC21 1.1 _c21201 _d21201 |
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| 041 | _aeng | ||