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| 008 | 070109s2007 xx ||||gr |0|| 0 eng d | ||
| 100 | 1 |
_aMARK, Jonathan. _929887 |
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| 245 | 1 | 0 | _aYour brand's best strategy |
| 260 |
_aBoston : _bHarvard University-Graduate School of Business Administration, _cMay - June 1997 |
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| 700 | 1 |
_aVISHWANATH, Vijay _929888 |
|
| 773 | 0 | 8 |
_tHarvard Business Review _g75, 3, p. 123-131 _dBoston : Harvard University-Graduate School of Business Administration, May - June 1997 _xISSN 0017-8012 _w |
| 942 | _cS | ||
| 998 |
_a20070109 _b1626^b _cCarolina |
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_aConvertido do Formato PHL _bPHL2MARC21 1.1 _c21392 _d21392 |
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| 041 | _aeng | ||