000			01536naa a2200181uu 4500
001			7011018531521
003			OSt
005			20190211162220.0
008			070110s2006 xx ||||gr |0|| 0 eng d
100	1		_aMORRISON, David E. _929986
245	1	0	_aThe influences influencing personal influence : _bscholarship and entrepreneurship
260			_aThousand Oaks : _bSAGE, _cNovember 2006
520	3		_aThe article examines how the study that resulted in Personal Influence came to be funded by True Story magazine. It does so by looking at Lazarsfeld's research career. Lazarsfeld is seen as an institutional innovator in higher education, having established in Vienna in 1925 the first social science research center of its kind in the world, and later the Bureau of Applied Social Research at Columbia University. The structural situation of the Bureau is examined in detail, showing how Lazarsfeld developed the role of entrepreneurial scholar to finance its operations. The article examines Lazarsfeld's psychological makeup, which meshed well with the world of business as well as the Bureau's need for commercial fund-raising. Having given the context of Lazarsfeld's operations, the final part of the article examines how the study was "sold" to True Storymagazine
773	0	8	_tThe Annals of The American Academy of Political and Social Science _g608, p. 51-75 _dThousand Oaks : SAGE, November 2006 _xISSN 00027162 _w
942			_cS
998			_a20070110 _b1853^b _cNatália
998			_a20100715 _b1503^b _cDaiane
999			_aConvertido do Formato PHL _bPHL2MARC21 1.1 _c21485 _d21485
041			_aeng