000			01626naa a2200181uu 4500
001			7011018590821
003			OSt
005			20190211162221.0
008			070110s2006 xx ||||gr |0|| 0 eng d
100	1		_aPETERS, John Durham _929988
245	1	0	_aThe part played by gentils in the flow of mass communications : _bon the ethnic utopia of personal influence
260			_aThousand Oaks : _bSAGE, _cNovember 2006
520	3		_aPersonal Influence is not only a landmark study within the sociological literature on networks, influence, and decision making. It is also an allegory of Jewish-ethnic identity in mid-twentieth-century America and a side-ways commentary on modern Jewish involvement in communications. The book participates in a utopian imagination of society in which Jews and Gentiles alike would be centrally involved in the flow of communications. It turns from Gentile-style status toward Jewish-style connectivity as the basis of social power; defends socially grounded conceptions of mental life against Gentile individualism; insists in its notion of the two-step flow on the rabbinic principle that a text without a commentary is meaningless; and performs some amazing intellectual-moral-historical footwork with the most inconspicuous of all its central terms, "people." In all these things, it can be read as a "Jewish" text in some sense
773	0	8	_tThe Annals of The American Academy of Political and Social Science _g608, p. 97-114 _dThousand Oaks : SAGE, November 2006 _xISSN 00027162 _w
942			_cS
998			_a20070110 _b1859^b _cNatália
998			_a20100715 _b1505^b _cDaiane
999			_aConvertido do Formato PHL _bPHL2MARC21 1.1 _c21487 _d21487
041			_aeng