000			01372naa a2200181uu 4500
001			7011019052821
003			OSt
005			20190211162221.0
008			070110s2006 xx ||||gr |0|| 0 eng d
100	1		_aSCANNELL, Paddy _929989
245	1	0	_aPersonal influence and the end of the mass
260			_aThousand Oaks : _bSAGE, _cNovember 2006
520	3		_aThis article offers an exogenous historical analysis of Personal Influence, arguing that it offers an engaged response to a fundamental change taking place at that time in the world economy as it moved from scarcity to abundance. The ten year delay in the publication of the book after the original field work was done in Decatur, Illinois, in 1945 suggests that the sociology of mass communication had difficulty in making sense of the data that work produced. It needed the new sociology of interpersonal communication to interpret it. In accounting for the fusion of these two different sociologies in the work that was finally published, this article indicates the passing of the time of the masses and the coming of the time of everyday life
773	0	8	_tThe Annals of The American Academy of Political and Social Science _g608, p. 115-129 _dThousand Oaks : SAGE, November 2006 _xISSN 00027162 _w
942			_cS
998			_a20070110 _b1905^b _cNatália
998			_a20100715 _b1506^b _cDaiane
999			_aConvertido do Formato PHL _bPHL2MARC21 1.1 _c21488 _d21488
041			_aeng