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| 001 | 7011019471221 | ||
| 003 | OSt | ||
| 005 | 20190211162222.0 | ||
| 008 | 070110s2006 xx ||||gr |0|| 0 eng d | ||
| 100 | 1 |
_aLANG, Kurt _929991 |
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| 245 | 1 | 0 |
_aPersonal influence and the new paradigm : _bsome inadvertent consequences |
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_aThousand Oaks : _bSAGE, _cNovember 2006 |
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| 520 | 3 | _aAn examination of the reception given Personal Influence when first published points to highly selective interpretations of the findings. The claims reviewers made for the influence of interpersonal communication relative to the mass media, especially in the political process, went even beyond those advanced by the authors. They overlooked not only the very restricted conceptualization of "effects" that guided the Decatur research but also previously accumulated evidence on multiple kinds of media influence. This article argues that the new conventional wisdom pitting personal versus mass media effects associated with this and previous studies in the Columbia tradition discouraged, however inadvertently, a coming generation of sociologists from researching the effectsparticularly long-range effectsof mass communication. As a consequence, academic sociology came to cede much of the high ground it once occupied in media studies to political science and to more professionally oriented departments or schools of communication | |
| 700 | 1 |
_aLANG, Gladys Engel _929992 |
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| 773 | 0 | 8 |
_tThe Annals of The American Academy of Political and Social Science _g608, p. 157-178 _dThousand Oaks : SAGE, November 2006 _xISSN 00027162 _w |
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_a20070110 _b1947^b _cNatália |
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_a20100715 _b1508^b _cDaiane |
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_aConvertido do Formato PHL _bPHL2MARC21 1.1 _c21490 _d21490 |
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| 041 | _aeng | ||