000			01732naa a2200181uu 4500
001			7011020025321
003			OSt
005			20190211162226.0
008			070110s2006 xx ||||gr |0|| 0 eng d
100	1		_aLIVINGSTONE, Sonia _929997
245	1	0	_aThe influence of personal influence on the study of audiences
260			_aThousand Oaks : _bSAGE, _cNovember 2006
520	3		_aThis article looks back at the publication of Personal Influence (Katz and Lazarsfeld 1955) to bring into focus the multistranded history of discussion and debate over the mass media audience during the twentieth century. In contrast with the heroic narrative, constructed retrospectively, that prioritizes cultural studies' approaches to audiences, the author suggests that this rich and interdisciplinary history offers many fruitful ways forward as the agenda shifts from mass media to new media audiences. Although audience research has long been characterized by struggles between critical and administrative schools of communication, and between opposed perspectives on the relation of the individual to society, Katz and Lazarsfeld's work, and subsequent work by Katz and his collaborators, suggests possibilities for convergence, or at least productive dialogue, across hitherto polarized perspectives as researchers collectively seek to understand how, in their everyday lives, people can, and could, engage with media to further democratic participation in the public sphere
773	0	8	_tThe Annals of The American Academy of Political and Social Science _g608, p. 233-250 _dThousand Oaks : SAGE, November 2006 _xISSN 00027162 _w
942			_cS
998			_a20070110 _b2002^b _cNatália
998			_a20100715 _b1511^b _cDaiane
999			_aConvertido do Formato PHL _bPHL2MARC21 1.1 _c21495 _d21495
041			_aeng