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| 008 | 070111s2007 xx ||||gr |0|| 0 eng d | ||
| 100 | 1 |
_aMACMILLAN, Ian C. _929118 |
|
| 245 | 1 | 0 | _aDiscover your products' hidden potential |
| 260 |
_aBoston : _bHarvard University-Graduate School of Business Administration, _cMay -June 1996 |
||
| 700 | 1 |
_aMCGRATH, Rita Gunter _930083 |
|
| 773 | 0 | 8 |
_tHarvard Business Review _g74, 3, p. 58-73 _dBoston : Harvard University-Graduate School of Business Administration, May -June 1996 _xISSN 0017-8012 _w |
| 942 | _cS | ||
| 998 |
_a20070111 _b1710^b _cCarolina |
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_aConvertido do Formato PHL _bPHL2MARC21 1.1 _c21577 _d21577 |
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| 041 | _aeng | ||