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| 001 | 7011117342323 | ||
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| 005 | 20190211162237.0 | ||
| 008 | 070111s2007 xx ||||gr |0|| 0 eng d | ||
| 100 | 1 |
_aBLATTBERG, Robert C. _930087 |
|
| 245 | 1 | 0 | _aManage marketing by the customer equity test |
| 260 |
_aBoston : _bHarvard University-Graduate School of Business Administration, _cJuly - August 1996 |
||
| 700 | 1 |
_aDEIGHTON, John _92805 |
|
| 773 | 0 | 8 |
_tHarvard Business Review _g74, 4, p. 136-144 _dBoston : Harvard University-Graduate School of Business Administration, July - August 1996 _xISSN 0017-8012 _w |
| 942 | _cS | ||
| 998 |
_a20070111 _b1734^b _cCarolina |
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_aConvertido do Formato PHL _bPHL2MARC21 1.1 _c21582 _d21582 |
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| 041 | _aeng | ||