000 00612naa a2200157uu 4500
001 7011218155523
003 OSt
005 20190211162247.0
008 070112s2007 xx ||||gr |0|| 0 eng d
100 1 _aMCKENNA, Regis
_96949
245 1 0 _aReal-time marketing
260 _aBoston :
_bHarvard University-Graduate School of Business Administration,
_cJuly - August 1995
773 0 8 _tHarvard Business Review
_g73, 4, p. 87-98
_dBoston : Harvard University-Graduate School of Business Administration, July - August 1995
_xISSN 0017-8012
_w
942 _cS
998 _a20070112
_b1815^b
_cCarolina
999 _aConvertido do Formato PHL
_bPHL2MARC21 1.1
_c21664
_d21664
041 _aeng