000 00704naa a2200181uu 4500
001 7011511451523
003 OSt
005 20190211162252.0
008 070115s2007 xx ||||gr |0|| 0 eng d
100 1 _aROGERS, Martha.
_929602
245 1 0 _aDo you want to keep your customers forever?
260 _aBoston :
_bHarvard University-Graduate School of Business Administration,
_cMarch - April 1995
700 1 _aPEPPERS, Don.
_98257
700 1 _aPINE II, B. Joseph
_929687
773 0 8 _tHarvard Business Review
_g73, 2, p. 103-119
_dBoston : Harvard University-Graduate School of Business Administration, March - April 1995
_xISSN 0017-8012
_w
942 _cS
998 _a20070115
_b1145^b
_cCarolina
999 _aConvertido do Formato PHL
_bPHL2MARC21 1.1
_c21681
_d21681
041 _aeng