000 00643naa a2200169uu 4500
001 7011517340323
003 OSt
005 20190211162302.0
008 070115s2007 xx ||||gr |0|| 0 eng d
100 1 _aMORAN, Ursula.
_930213
245 1 0 _aManaging hybrid marketing systems
260 _aBoston :
_bHarvard University-Graduate School of Business ,
_cNovember - December 1990
700 1 _aMORIARTY, R. T
_930214
773 0 8 _tHarvard Business Review
_g68, 6, p. 146-157
_dBoston : Harvard University-Graduate School of Business , November - December 1990
_xISSN 0017-8012
_w
942 _cS
998 _a20070115
_b1734^b
_cCarolina
999 _aConvertido do Formato PHL
_bPHL2MARC21 1.1
_c21720
_d21720
041 _aeng