| 000 | 00702naa a2200181uu 4500 | ||
|---|---|---|---|
| 001 | 7011616123023 | ||
| 003 | OSt | ||
| 005 | 20190211162310.0 | ||
| 008 | 070116s2007 xx ||||gr |0|| 0 eng d | ||
| 100 | 1 |
_aSALMON, Walter J. _930334 |
|
| 245 | 1 | 0 | _aThe costely bargain of trade promotion |
| 260 |
_aBoston : _bHarvard University-Graduate School of Business Administration, _cMarch - April 1990 |
||
| 700 | 1 |
_aQUELCH, John A. _929358 |
|
| 700 | 1 |
_aBUZZELL, Robert D _930335 |
|
| 773 | 0 | 8 |
_tHarvard Business Review _g68, 2, p. 141-149 _dBoston : Harvard University-Graduate School of Business Administration, March - April 1990 _xISSN 0017-8012 _w |
| 942 | _cS | ||
| 998 |
_a20070116 _b1612^b _cCarolina |
||
| 999 |
_aConvertido do Formato PHL _bPHL2MARC21 1.1 _c21834 _d21834 |
||
| 041 | _aeng | ||