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008			070821s2007 xx ||||gr |0|| 0 eng d
100	1		_aBENNETT, W. Lance _918089
245	1	0	_aLogo logic : _bthe ups and downs of branded political communication
260			_aThousand Oaks : _bSAGE, _cMay 2007
520	3		_aActivists often have difficulties getting messages to larger publics. This is particularly challenging in the U.S. press/politics system, where the mainstream media tend to open the news gates only after government institutions engage with issues. Yet there are signs in recent years that activists are finding creative ways of publicizing their causes by attaching political messages to familiar corporate brands. For example, complex messages about labor conditions in foreign factories making shoes and apparel may travel more easily when attached to a major brand, for example, Nike sweatshop. The first part of this analysis examines how branded political communication works and how it may be effective. The second part looks at possible downsides of getting consumer audiences to actually grasp the larger import of the politics behind the brands and getting targeted companies and industrial sectors (fashion, food, forest products, etc.) to change their offending behaviors
700	1		_aLAGOS, Taso _932588
773	0	8	_tThe Annals of the American Academy of Political and Social Science _g611, p. 193-206 _dThousand Oaks : SAGE, May 2007 _xISSN 0002-7162 _w
942			_cS
998			_a20070821 _b1615^b _cCarolina
998			_a20100706 _b1128^b _cCarolina
999			_aConvertido do Formato PHL _bPHL2MARC21 1.1 _c24409 _d24409
041			_aeng