000			01851naa a2200205uu 4500
001			7103117325110
003			OSt
005			20190211163243.0
008			071031s2007 xx ||||gr |0|| 0 eng d
100	1		_aSLYKE, David M. Van _910100
245	1	0	_aNonprofit performance, fund-raising effectiveness, and strategies for engaging african americans in philantropy
260			_aThousand Oaks, CA : _bSage Publications, _cSeptember 2007
520	3		_aDuring the past two decades, the field of philanthropy has grown in its knowledge base, knowledge sharing, and sophistication in reaching out to and cultivating donors and volunteers. The growing literature focusing on African American philanthropy has contributed to that knowledge base. Throughout much of the research conducted, African Americans are found to be an untapped philanthropic resource who have yet to be leveraged. Yet previous studies provide mixed results on giving and volunteering profiles and the impact of certain solicitation strategies. In this study, the authors use survey data from the Atlanta metro region to do what no other study on African American philanthropy has done. Using multivariate analysis, the authors match fundraising strategies to sociodemographic characteristics to create a development taxonomy to assist nonprofits in effectively engaging this group of potential donors. Nonprofit organizations can use these development taxonomies and empirical findings to enhance their fund-raising operations and improve nonprofit performance
700	1		_aASHLEY, Shena _933036
700	1		_aJOHNSON, Janet L _933037
773	0	8	_tThe American Review of Public Administration _g37, 3, p. 278-305 _dThousand Oaks, CA : Sage Publications, September 2007 _xISSN 02750740 _w
942			_cS
998			_a20071031 _b1732^b _cTiago
998			_a20071105 _b1604^b _cTiago
999			_aConvertido do Formato PHL _bPHL2MARC21 1.1 _c24915 _d24915
041			_aeng