000			01124nam a2200265uu 4500
001			2335
003			OSt
005			20190211154058.0
008			001106s1977 xx ||||g| |0|| 0 eng d
020			_a0333215109
090			_a2.16 _bH6451o
100	1		_aHILL, Roy W _94802
245	1	0	_aOrganisational buying behaviour : _bthe key to more effective selling to industrial markets
260			_aLondon : _bMacmillan , _c1977
300			_a212 p.
490	0		_aMacmillan Studies in Marketing Management
505	8	0	_t- The marketing concept and its implementation in an industrial environment _t- An anatomy of industrial purchases _t- Focal points of buying activity _t- The human element in industrial buying _t- The art and science of source management _t- Aggregate buying behaviour _t- Methods for analysing and measuring buying behaviour _t- Communicating with industrial buyers
650		4	_aMarketing _912212
650		4	_aSetor Secundário _912283
650		4	_912404 _a Tomada de Decisão
700	1		_aHILLIER, Terry J _914256
942			_cG
998			_a20001106 _bPieran _cPierangele
998			_a20120113 _b0918^b _cIsabel
999			_aConvertido do Formato PHL _bPHL2MARC21 1.1 _c2517 _d2517
041			_aeng