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| 001 | 7122018131319 | ||
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| 005 | 20190212105904.0 | ||
| 008 | 071220s2000 bl ||||gr |0|| 0 por d | ||
| 100 | 1 |
_aAGUIAR, Danilo R. D. _933416 |
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| 245 | 1 | 0 |
_aMensuração de poder de mercado por meio de dados de marcas comerciais : _bmodelos, limitações e aplicações |
| 260 |
_aSão Paulo : _bEditora 34, _cjul./set. 2000 |
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| 520 | 3 | _aThis paper analyzes the main models used to measure market power by means of brand data and verifies the advantages of the model developed by Cotterill, Franklin and Ma over the others. This is a very flexible model which can be used to any con-jectural assumptions and allows the measurement of both unilateral and collusive market power. Several ways of application are suggested and very promising perspec-tives are recognized for this type of study | |
| 590 | _aRevista de Economia Política 2000 | ||
| 590 | _av. 20, n. 3(79) | ||
| 773 | 0 | 8 |
_tRevista de Economia Política = Brazilian Journal of Political Economy _g20, 3, p. 152-162 _dSão Paulo : Editora 34, jul./set. 2000 _xISSN 01013157 _w |
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| 998 |
_a20071220 _b1813^b _cMariana |
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_a20140206 _b1556^b _ckarina |
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_aConvertido do Formato PHL _bPHL2MARC21 1.1 _c25394 _d25394 |
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| 041 | _apor | ||