000 01370naa a2200169uu 4500
001 8061019110710
003 OSt
005 20190211163705.0
008 080610s2008 xx ||||gr |0|| 0 eng d
100 1 _aFERNANDO, Mario
_934479
245 1 0 _aCorporate social responsibility in the wake of the asian tsunami :
_ba comparative case study of two Sri Lanka companies
260 _aOxford, UK :
_bElsevier,
_cFebruary 2007
520 3 _aThis paper provides input on why two leading Sri Lankan private sector organisations engaged in corporate social responsibility (CSR) initiatives during the first 11-months after the Asian tsunami. It aims to report the findings related to the genuineness of tsunami related CSR activities. Amidst various stakeholdersÂ’ overwhelming outpouring of spontaneity to engage in CSR activities, the paper addresses decision-making challenges in shaping the intent and extent of the CSR initiatives in a community with a long history of charitable giving. After mapping the corporate responses to the Asian tsunami, the paper proposes a conceptual model, and examines virtuousness as a necessary attribute of genuineness in tsunami related CSR initiatives
773 0 8 _tEuropean Management Journal
_g25, 1, p. 1-10
_dOxford, UK : Elsevier, February 2007
_xISSN 02632373
_w
942 _cS
998 _a20080610
_b1911^b
_cTiago
999 _aConvertido do Formato PHL
_bPHL2MARC21 1.1
_c26626
_d26626
041 _aeng