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008 080611s2008 xx ||||gr |0|| 0 eng d
100 1 _aLOCH, Christoph H.
_934515
245 1 0 _aCan european manufacturing companies compete? :
_bindustrial competitiviness, employment and growth in europe
260 _aOxford, UK :
_bElsevier,
_cAugust 2007
520 3 _aThe public debate in Europe is turning against business because outsourcing and off-shoring are perceived to destroy jobs, and corporate profitability is seen as inconsistent with a wage stagnation of salaried employees. Managers in Europe feel surrounded by hostile regulation, protected product and labor markets, and pushy unions.
520 3 _aOn the other hand, companies also use the playing field for their advantage, for example, by benefiting from rigid product markets reducing competition, and by asking governments for bail-outs. Companies in other parts of the world have their own problems. European companies can be competitive on the world stage, and many are. The answer to competitiveness does not lie in complaining about the environment, but in management’s responsibility: articulating a clear strategic orientation toward value, mobilizing the workforce to not only execute strategy but contribute to it, and in using globalization as an opportunity offering additional degrees of freedom rather than a threat. Firms in Europe are not sufficiently strong in positioning themselves and executing their strategies, and they are losing the public debate because they are too timid to take a stand in explaining the need, the risks as well as the opportunities from globalization to the public
700 1 _aCHICK, Stephen
_934516
700 1 _aHUCHZERMER, Arnd
_934517
773 0 8 _tEuropean Management Journal
_g25, 4, p. 251-265
_dOxford, UK : Elsevier, August 2007
_xISSN 02632373
_w
942 _cS
998 _a20080611
_b1646^b
_cTiago
999 _aConvertido do Formato PHL
_bPHL2MARC21 1.1
_c26647
_d26647
041 _aeng