000			01698naa a2200181uu 4500
001			8062418502710
003			OSt
005			20190211163833.0
008			080624s2008 xx ||||gr |0|| 0 eng d
100	1		_aCHERNIN, Ariel _934773
245	1	0	_aThe effects of food marketing on children's preferences : _btesting the moderating roles of age and gender
260			_aThousand Oaks : _bSAGE, _cJanuary 2008
520	3		_aA large body of research suggests that food marketing affects children's food preferences, short- and long-term dietary consumption, and purchase requests directed to parents. It is frequently argued that younger children are more susceptible to marketers' messages than older children because they do not understand the persuasive nature of advertising; however, little direct evidence supports this claim. Employing an experimental design, this study examined the influence of food marketing on children's preferences and tested whether age (and gender) moderated the effects of ad exposure. The sample consisted of 133 children between the ages of five and eleven. Results indicated that exposure to food commercials increased children's preferences for the advertised products. Age did not moderate this effect; younger and older children were equally persuaded by the commercials. Boys were more influenced by the commercials than girls. Implications for the study of food marketing to children are discussed
773	0	8	_tThe Annals of The American Academy of Political and Social Science _g615, p. 102-118 _dThousand Oaks : SAGE, January 2008 _xISSN 00027162 _w
942			_cS
998			_a20080624 _b1850^b _cTiago
998			_a20100624 _b1029^b _cCarolina
999			_aConvertido do Formato PHL _bPHL2MARC21 1.1 _c26848 _d26848
041			_aeng