000			01730naa a2200193uu 4500
001			8062418554610
003			OSt
005			20190211163835.0
008			080624s2008 xx ||||gr |0|| 0 eng d
100	1		_aLINN, Susan _934776
245	1	0	_aCalories for sale : _bfood marketing to children in the twenty-first century
260			_aThousand Oaks : _bSAGE, _cJanuary 2008
520	3		_aBudgets for marketing to children have spiked well into the billions, an escalation that mirrors the rise in childhood obesity rates. Children are targets for a maelstrom of marketing for all sorts of products enabled by sophisticated technology and minimal government regulation. Despite the fact that recent studies document links between food advertising and childhood obesity, a significant proportion of marketing that targets children is for energy-dense, low-nutrient food. Moreover, advances in digital technology allow marketers to find more direct, personalized gateways to reach young audiences that sidestep parental authority and bank as much on the unknowing parent as the gullible child. Cataloguing the depth and breadth of child-centered food marketing while discussing grassroots strategies for instituting change, the authors argue that parents can no longer keep pace either with innovations in advertising or increased spending, suggesting the need for more stringent government regulations on food marketing to children
700	1		_aNOVOSAT, Courtney L. _934777
773	0	8	_tThe Annals of The American Academy of Political and Social Science _g615, p. 133-157 _dThousand Oaks : SAGE, January 2008 _xISSN 00027162 _w
942			_cS
998			_a20080624 _b1855^b _cTiago
998			_a20100624 _b1029^b _cCarolina
999			_aConvertido do Formato PHL _bPHL2MARC21 1.1 _c26850 _d26850
041			_aeng