000 01597naa a2200193uu 4500
001 8071414595610
003 OSt
005 20190211163932.0
008 080714s2008 xx ||||gr |0|| 0 eng d
100 1 _aEBBERS, W.E.
_934914
245 1 0 _aEletronic government :
_brethinking channel management strategies
260 _aNew York :
_bElsevier,
_cApril 2008
520 3 _aThis article explores how an alternative multichannel management strategy can improve the way governments and citizens interact. Improvement is necessary because, based on empirical data from various sources, the conclusion can be drawn that there is a gap between the communication channels governments prefer and those that citizens prefer. Governments may be too much guided by rational arguments like the cost efficiency of channels while citizens may choose channels depending on, e.g., task characteristics, personal characteristics or situational factors. In order to close the existing gap and to increase understanding about how different channel types may be positioned in multichannel management, this article proposes an alternative multichannel management strategy that takes both the citizen’s and the government’s perspective into account. This strategy is based on differences in channel types and channel modes via which governments and citizens interact
700 1 _aPIETERSON, W.J.
_934915
700 1 _aNOORDMAN, H.N
_934916
773 0 8 _tGovernment Information Quarterly
_g25, 2, p. 181-201
_dNew York : Elsevier, April 2008
_xISSN 0740624X
_w
942 _cS
998 _a20080714
_b1459^b
_cTiago
999 _aConvertido do Formato PHL
_bPHL2MARC21 1.1
_c26976
_d26976
041 _aeng