000 01844naa a2200205uu 4500
001 8071616133710
003 OSt
005 20190211164019.0
008 080716s2008 xx ||||gr |0|| 0 eng d
100 1 _aGRIGOROUDIS, E.
_935028
245 1 0 _aCustomer satisfaction barometers and economic development :
_ban explorative ordinal regression analysis
260 _aOxfordshire, UK :
_bTaylor & Francis,
_cMay-June 2008
520 3 _aThe national customer satisfaction barometers are aggregated measures of customer satisfaction, which have the potential to provide broad-based benchmarks for business organisations. These barometers may also explain changes in national economic returns and stability, and thus they are able to give a measure of the economic welfare and the quality of a national economic output. The aim of this paper is to examine the linkage between national satisfaction indices and several macroeconomic development data. The presented approach is an explorative ordinal regression method, in the context of goal programming modelling. Stability evaluation of the provided results is also discussed, using a post-optimality analysis approach. The application presented concerns the comparative analysis of the American Customer Satisfaction Index (ACSI), the Swedish Customer Satisfaction Barometer (SCSB), and the German Customer Satisfaction Barometer (GCSB), while the results are mainly focused on measuring the contribution of macroeconomic indicators to the national level of satisfaction
700 1 _aNIKOLOPOULOU, G.
_935029
700 1 _aZOPOUNIDIS, C
_935030
773 0 8 _tTotal quality management & business excellence
_g19, 5-6, p. 441-460
_dOxfordshire, UK : Taylor & Francis, May-June 2008
_xISSN 14783363
_w
942 _cS
998 _a20080716
_b1613^b
_cTiago
998 _a20081209
_b1017^b
_cZailton
999 _aConvertido do Formato PHL
_bPHL2MARC21 1.1
_c27064
_d27064
041 _aeng