000			01534naa a2200193uu 4500
001			8071616260610
003			OSt
005			20190211164021.0
008			080716s2008 xx ||||gr |0|| 0 eng d
100	1		_aLIU, Tsung-Chi _935035
245	1	0	_aRelationship quality and cross-buying in varying levels of category similarity and complexity
260			_aOxfordshire, UK : _bTaylor & Francis, _cMay-June 2008
520	3		_aNumerous studies have shown satisfaction and trust are the crucial antecedents of loyalty. However, the relationship between satisfaction, trust and cross-buying is not as simple as expected. Studies on the effects of satisfaction and trust on cross-buying show mixed results. Thus, this study aims to examine the separate moderating effect of category similarity and category complexity on the relationship between satisfaction, trust and cross-buying. We then examine the joint moderating effects of category similarity and category complexity on the relationship. The results indicate that the relative effects of satisfaction and trust on cross-buying vary based on different category similarity and complexity. The findings add new insight to our understanding of contingent relationships in cross-buying evaluations
700	1		_aWU, Li-Wei _935036
773	0	8	_tTotal quality management & business excellence _g19, 5-6, p. 493-511 _dOxfordshire, UK : Taylor & Francis, May-June 2008 _xISSN 14783363 _w
942			_cS
998			_a20080716 _b1626^b _cTiago
998			_a20081209 _b1018^b _cZailton
999			_aConvertido do Formato PHL _bPHL2MARC21 1.1 _c27067 _d27067
041			_aeng