| 000 | 01126naa a2200193uu 4500 | ||
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| 001 | 8091916210210 | ||
| 003 | OSt | ||
| 005 | 20190211164325.0 | ||
| 008 | 080919s2008 xx ||||gr |0|| 0 eng d | ||
| 100 | 1 |
_aESKILDSEN, Jacob _935613 |
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| 245 | 1 | 0 | _aCustomer satisfaction and customer loyalty as predictors of future business potential |
| 260 |
_aOxfordshire, UK : _bTaylor & Francis, _cJuly-August 2008 |
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| 520 | 3 | _aThis paper analyses the relationship between customer satisfaction, customer loyalty and the future business potential of existing customers. The data for the analysis come from the Danish Customer Satisfaction Index 2006. Here a total of approximately 2000 private customers evaluated their preferred property insurance provider. Based on theoretical considerations, six assumptions are developed and tested | |
| 700 | 1 |
_aKRISTENSEN, Kai _935605 |
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| 773 | 0 | 8 |
_tTotal quality management & business excellence _g19, 7-8, p. 843-853 _dOxfordshire, UK : Taylor & Francis, July-August 2008 _xISSN 14783363 _w |
| 942 | _cS | ||
| 998 |
_a20080919 _b1621^b _cTiago |
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| 998 |
_a20081209 _b1029^b _cZailton |
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| 999 |
_aConvertido do Formato PHL _bPHL2MARC21 1.1 _c27587 _d27587 |
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| 041 | _aeng | ||