000			02008naa a2200181uu 4500
001			9020319054810
003			OSt
005			20190211164713.0
008			090203s2009 xx ||||gr |0|| 0 eng d
100	1		_aSHIH, Ya-Yueh _936226
245	1	0	_aFuzzy quality attributes for evaluating internet marketing system performance
260			_aOxfordshire, UK : _bRoutledge, _cNovember-December 2008
520	3		_aElectronic commerce (EC) is an important issue both for research and in the real business world. In addition, the Internet is a new and rapidly growing marketing channel for companies developing B2B (Business to Business) or B2C (Business to Customers) electronic commerce. To obtain rewards from EC, dot-com companies should develop their marketing performance effectively to attract customers' attention toward purchasing goods and to provide satisfying service for customers on the Internet. But not all the dot-com companies are successful, many factors will affect the enterprise operation. Thus, the purpose of this paper is to establish a multiple attribute decision-making (MADM) framework for assessing and evaluating the marketing performance of Internet bookstore companies in Taiwan. Based on the hierarchical structure, a mixed MADM method with non-additive and additive fuzzy measurement is used to show the relative importance of quality attributes. Seven real cases are then used as illustrative the alternatives to demonstrate the synthesis decisions under the application of a mixed mode of both MADM methods. The study shows that the safety of the payment mechanism is the most important quality attribute to develop marketing performance. Furthermore, several practical implications and recommendations are also discussed
700	1		_aHU, Jan-Shiun _936227
773	0	8	_tTotal quality management and business excellence _g19, 11-12, p. 1219-1234 _dOxfordshire, UK : Routledge, November-December 2008 _xISSN 14783371 _w
942			_cS
998			_a20090203 _b1905^b _cTiago
999			_aConvertido do Formato PHL _bPHL2MARC21 1.1 _c28201 _d28201
041			_aeng