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_aALBUQUERQUE, Afonso de _936873 |
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| 245 | 1 | 0 |
_aA outra face do horário gratuito : _bpartidos políticos e eleições proporcionais na televisão |
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_aRio de Janeiro : _bIUPERJ, _c2008 |
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| 520 | 3 | _aThis article analyzes the impact of Free Television Advertising on proportional elections in Brazil, based on an analysis of the data for the Rio de Janeiro City Council elections in 2004. The article discusses the hypothesis raised by Schmitt, Carneiro, & Kuschnir that free TV advertising time allows political parties to organize their candidates hierarchically, establishing informal "slates". The study thus links two types of evidence, concerning: 1) the efficacy of free TV time as an instrument for political communication, whereby more TV time tends to translate into more votes for a candidate and 2) the analysis of different strategies adopted by the political parties to split the free advertising time between the candidates | |
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_aSTEIBEL, Fabro Boaz _936874 |
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| 700 | 1 |
_aCARNEIRO, Carolina Maria Zoccoli _936875 |
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| 773 | 0 | 8 |
_tDados : revista de ciências sociais _g51, 2, p. 459-487 _dRio de Janeiro : IUPERJ, 2008 _xISSN 00115258 _w |
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_a20090512 _b0950^b _cMariana |
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_aConvertido do Formato PHL _bPHL2MARC21 1.1 _c28984 _d28984 |
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