000 01970naa a2200217uu 4500
001 9092216171737
003 OSt
005 20190211165502.0
008 090922s2009 xx ||||gr |0|| 0 eng d
100 1 _aSANTOURIDIS, Ilias
_937739
245 1 0 _aInternet service quality and customer satisfaction :
_bexaming internet banking in Greece
260 _aUK :
_bRoutledge,
_cjan./fev. 2009
520 3 _aThe present study investigates internet service quality and its impact on customer satisfaction in the banking context. Internet service quality is operationalised by adopting an instrument, which is based on SERVQUAL and consists of six dimensions, namely assurance, quality of information, responsiveness, web assistance, empathy and reliability. The field research, which resulted in 184 valid questionnaires, was conducted among internet banking customers in Greece, a country with relatively low internet penetration rate. The findings confirm, to a great extent, the validity of the instrument and highlight the above average performance of service quality delivered by Greek banks via the internet. All quality dimensions are proved to be antecedents of overall customer satisfaction, with reliability having the most significant impact. Furthermore, quality of information is a crucial dimension driving the customer intentions for internet banking future usage. Finally, familiarisation-related dimensions, such as empathy and web assistance, play a very important role in customers' willingness to recommend the service to other people.
590 _ainternet service quality; SERVQUAL; customer satisfaction; internet banking; Greece
700 1 _aTRIVELLAS, Panagiotis
_937740
700 1 _aREKLITIS, Panagiotis
_937741
773 0 8 _tTotal Quality Management & Business Excellence
_g20, 1-2, p. 223-240
_dUK : Routledge, jan./fev. 2009
_xISSN 14783363
_w
942 _cS
998 _a20090922
_b1617^b
_cDaiane
998 _a20091009
_b1105^b
_cCarolina
999 _aConvertido do Formato PHL
_bPHL2MARC21 1.1
_c30102
_d30102
041 _aeng