000			01663naa a2200193uu 4500
001			9092216194237
003			OSt
005			20190211165503.0
008			090922s2009 xx ||||gr |0|| 0 eng d
100	1		_aHUANG, Min-Hsin _937743
245	1	0	_aUsing service quality to enhance the perceived quality of store brands
260			_aUK : _bRoutledge, _cjan./fev. 2009
520	3		_aThe importance of store brands in frequently purchased consumer goods marketing has been clearly established over the past decade. Marketing studies have consistently shown that perceived quality is a key determinant of store brands' success. This paper examines the impacts of five dimensions of retail service quality on the perceived quality of store brands: physical aspects, reliability, personal interaction, problem solving and policy. A conceptual model is developed and empirically tested against a sample of supermarket consumers in Taiwan. Results show that the delivery of high service quality of retailers increases the perceived quality of their store brands. In particular, reliability and personal interaction are shown to have the strongest effects among the five dimensions of retail service quality. Implications for increasing overall service quality and perceived quality of store brands for retailing practices and researchers are discussed.
590			_aretail service quality; perceived quality; store brands
773	0	8	_tTotal Quality Management & Business Excellence _g20, 1-2, p. 241-252 _dUK : Routledge, jan./fev. 2009 _xISSN 14783363 _w
942			_cS
998			_a20090922 _b1619^b _cDaiane
998			_a20091009 _b1104^b _cCarolina
999			_aConvertido do Formato PHL _bPHL2MARC21 1.1 _c30104 _d30104
041			_aeng