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008 090928s2009 xx ||||gr |0|| 0 eng d
100 1 _aYANG, Sheng Yun
_937862
245 1 0 _aThe impact of multi-access technologies on consumer electronic auctions :
_bA comparison of markets in China and the Netherlands
260 _aOxford :
_bElsevier,
_cfebr.2009
520 3 _aAn investigation of the pervasive impact of multi-access technologies, i.e. the internet, wireless data, wired and wireless voice, and interactive TV, on consumer electronic auctions was carried out in the Dutch market by some researchers. This article extends the analytic generalizability of their research findings through a replication study in the emerging markets of China. By comparing the empirical research findings, we reveal that there is no significant difference in the impacts of multi-access technologies on consumer electronic auctions within dissimilar contexts; as long as both the business and the technologies are prevalent. This affirms the argument that the use of more sophisticated multi-access technologies has positive effects on the maturity level of exchange processes and stakeholders interactions in consumer electronic auctions, thereby leading to an increase in the expected success of the auctions.
590 _aElectronic auctions; Multi-access technologies; Maturity level; Exchange process; Stakeholders; Customer perceived value
700 1 _aHECK, Eric Van
_937863
773 0 8 _tEuropean Management Journal
_g27, 1, p. 47-63
_dOxford : Elsevier, febr.2009
_xISSN 02632373
_w
942 _cS
998 _a20090928
_b1500^b
_cmayze
998 _a20091007
_b0941^b
_cCarolina
999 _aConvertido do Formato PHL
_bPHL2MARC21 1.1
_c30177
_d30177
041 _aeng