000			01709naa a2200181uu 4500
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003			OSt
005			20190211170427.0
008			100315s2008 xx ||||gr |0|| 0 eng d
100	1		_aFILIPPAIOS, Fragkiskos _938986
245	1	0	_aGlobalisation or regionalisation? The strategies of the world's largest food and beverage MNEs
260			_aDorchester : _bElsevier, _cFebruary 2008
520	3		_aUsing a databse comprising around 7,000 affiliates, this article analyses the geographic pattern of the world's largest food and beverage multinational enterprises (F&B MNEs) over 1996-2000. Most of the 81 sample F&B MNEs follow regional strategies. We find nine global firms, with 20% or more of their affiliates in three regions each but less than 50% in any of these regions. 22 companies following a bi-regional strategy, with 20% of their affiliates in each of the two regions, but less than 50% in any region; and 50 firms following a home-region strategy, with affiliates in the home-region accounting for at least 50% of their affiliates. While some MNEs could be considered as global according to their total affiliates distribution, their core business line could be regionally focused. According to ANOVA tests, global firms do not outperform other F&B MNEs; however, they tend to be larger and spread to more countries. A Pearson Chi square test and a Fisher test suggest that F&B MNEs based in different home-regions tend to follow different geographic strategies.
700	1		_aRAMA, Ruth _938987
773	0	8	_tEuropean Management Journal _g26, 1, p. 59-72 _dDorchester : Elsevier, February 2008 _xISSN 02632373 _w
942			_cS
998			_a20100315 _b1502^b _cDaiane
999			_aConvertido do Formato PHL _bPHL2MARC21 1.1 _c31923 _d31923
041			_aeng