000 02102naa a2200181uu 4500
001 0031516270637
003 OSt
005 20190211170433.0
008 100315s2008 xx ||||gr |0|| 0 eng d
100 1 _aLICHTENTHALER, Ulrich
_938997
245 1 0 _aLeveraging technology assets in the presence of markets for knowledge
260 _aDorchester :
_bElsevier,
_cApril 2008
520 3 _aIn the past, most industrial firms focused on applying technological knowledge in their own products and services. Recently, however, many firms have started to actively commercialize technology assets, e.g., by means of out-licensing. This outward technology transfer reflects the trend towards open innovation. It may include all technology assets and goes far beyond a marginal activity of commercializing residual technologies. Due to the substantial risks of commercializing technological knowledge, it is critical to develop a detailed understanding of the benefits and drawbacks of external technology exploitation. Based on a thorough analysis of the literature, this article shows that strategic motives affect licensing decisions in addition to monetary considerations. Often, technologies are simultaneously applied inside the firm and transferred across firm boundaries. Accordingly, companies have to develop integrated strategies that facilitate 'keep-and-sell' approaches to technology exploitation. Instead of focusing on transaction costs in the markets for knowledge, firms need to develop internal capabilities of externally leveraging technological knowledge. By helping firms realize the opportunities while minimizing the downsides of commercializing technology assets, these dynamic capabilities may constitute an important source of competitive advantage. They allow firms to capture value from their technology assets in the presence of markets for knowledge.
773 0 8 _tEuropean Management Journal
_g26, 2, p. 122-134
_dDorchester : Elsevier, April 2008
_xISSN 02632373
_w
942 _cS
998 _a20100315
_b1627^b
_cDaiane
998 _a20100322
_b1652^b
_cCarolina
999 _aConvertido do Formato PHL
_bPHL2MARC21 1.1
_c31928
_d31928
041 _aeng