000			01498naa a2200181uu 4500
001			0031516363537
003			OSt
005			20190211170434.0
008			100315s2008 xx ||||gr |0|| 0 eng d
100	1		_aOJALA, Arto _938998
245	1	0	_aEntry in a psychically distant market : _bfinnish small and medium-sized software firms in Japan
260			_aDorchester : _bElsevier, _cApril 2008
520	3		_aThis paper investigates the market entry and entry mode choice of eight small and medium-sized Finnish software in the Japanese market. The findings in ths study reveal that, despite of the psychic distance between Finland and Japan, most of the firms entered Japan at a very early stage of their internationalization process by using direct entry modes. This was mainly due to the market size, sophisticated industry structure, and requirements for intensive cooperation with the customers during the sales process. The firms were able to overcome psychic distance by hiring local employees and western managers who already had working experience in the Japanese market. This finding indicates that psychic distance is based on a manager's personal experiences and feelings about how distant a country is rather than on cultural differences between the countries.
773	0	8	_tEuropean Management Journal _g26, 2, p. 135-144 _dDorchester : Elsevier, April 2008 _xISSN 02632373 _w
942			_cS
998			_a20100315 _b1636^b _cDaiane
998			_a20100322 _b1652^b _cCarolina
999			_aConvertido do Formato PHL _bPHL2MARC21 1.1 _c31929 _d31929
041			_aeng